This question shows up in my inbox every week.
Though we are in a digital age, people are still opening their mail every day. In fact, with the flood of email we get, you actually have a better chance of standing out with an actual mail piece.
At the same time, if you don’t know what you’re doing with direct mail, you can waste a lot of money.
So, here’s 5 things you must know if you’re going to get great direct mail results:
#1 – You must know who you’re trying to reach – most churches have no idea who they’re best equipped to reach
#2 – You must know what you’re going to say to them – Most churches are not connecting their copy with the recipients of their direct mail.
#3 – You must know why you’re reaching out – direct mail that doesn’t give a call to action doesn’t make any impact.
#4 – You must know who you’re not equipped to reach – we’re not good at reaching everyone. Focus on who you’re best equipped to reach.
#5 – You must get their attention with your copy AND your design – everyone thinks they can do this; few actually can.
So, next time you’re about to send out a mailer, at a minimum go through this list of 5 items and make sure you’re covered. Otherwise, you’re wasting your church’s money.
To help you a little more I’ve written a short ebook for you called “Direct Mail Secrets.”
You can get for free here: